INTERVIEW: Ady Pradhan ~ Indian Rap Artist/Producer





Our guest today is a bright young talent from India, Ayad Pradhan, or as he likes to call himself, “Ady.” Ady is currently pursuing an Arts degree, but devotes a better part of his time to writing and composing music–his passion. Don’t let me tell you, let’s hear it from the man himself.

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Sa’ad Ahmed/SUM: S.U.M is delighted to have you, Ady. Thank you for agreeing to the interview.

Ady: Delighted to be here, too. It’s wonderful what you’ve started here. I really appreciate it. Thanks for having me over.

Sa’ad Ahmed/SUM: Thank you. Let me first start by asking… Why do you prefer Ady instead of Ayad? That’s always a good story.

Ady: Honestly, I didn’t even think about it. We were just sitting, me and my brother, thinking about starting something, you know, compose our own rap. And my brother just called me Ady out of the blue, no prior reference. I don’t know why he did so, but it appealed to me at that time, and it was simply a shorter form of my own name. It felt sort of, perfect.

Sa’ad Ahmed/SUM: Why don’t we do a little digging, a bit of flashback. What drove you towards music? More specifically, towards composing it yourself? When did you first realise that you wanted to be a rapper and composer?

Ady: Composing… well, we are all attracted to music right from our childhood. My brother– who’s not with us anymore; he, uh, passed away– he played a large role in shaping me as a rapper, and then as a composer of my own original work. It’s because of him that I’m here today. So the two of us, like I said, we decided to compose our own music. I mean, alright we’ve been listening to all these songs and stuff made by others but why not do something ourselves? Make our own music, write our own stories instead of listening to others’. I was around 15 at that time. That’s when it started.

Sa’ad Ahmed/SUM: We’re sorry to hear about your brother, truly. You started quite young… When did you compose your first song?

Ady:(smiles) Oh, yeah. The first one. It was around a year and a half after I got obsessed with rapping and had already started performing. I shouldn’t call it my first song as I collaborated with my teacher on that one; he taught me when I was doing a course in sound-engineering. I turned to him,  as I wanted the song to be professional because anybody can cook up a composition of sorts. But to make it well-rounded and complete in all aspects, you need someone like him by your side. Most of my songs are about love and the first one was no different. It was titled ‘Pehli Pehli Baar’ (The Very First Time).

Ady Pradhan ~ India’s Rising Rap Artist/Producer ~ Photo Courtesy of Ayad Pradhan & Some’n Unique Magazine, LLC

Sa’ad Ahmed/SUM: It is the general opinion that the current rap scene in India is in a dismal state. What are your views regarding the present crop of Indian rappers?

Ady: Yes, well, I agree with the general opinion wholeheartedly. It’s not music which has lost its charm, but the artists who have lost music. Lyrics don’t make sense anymore. There are no sentiments attached to the song and all that matters now is; how long the song will be played at functions and programmes. Rap once meant something, it stood for something. The misogyny and sexism which is rampant in today’s songs is appalling and reflect the sorry state of our society. I don’t think we here realise what rap actually is. The general impression created is that you mumble some lines in some local language and that’s it: your rap is ready to be served!

Sa’ad Ahmed/SUM: Your music videos– especially the latest, “Bhiga Sama,” has a great look and feel.  You personally edited this video also.  Can you tell us how you acquired those skills?

Ady: See, the general population has little or no idea about editing; about what happens beyond wrapping up with the shoot. With me, it so happened that OK, here’s my rap. I have shot some scenes for it, too. But assembling them together? And doing it in a way that doesn’t seem hastily put together just for the sake of it? And after that comes the learning part. Where do we learn how to do it?

That’s where YouTube came in. I went online, saw the tutorials and stuff, and then worked my way up from there. Of course, it didn’t happen overnight, or even in a month. It took me 4-5 years to get where I am today with my skills. I had to devote a lot of time to be capable in my own right. Before I reached this level, though, I was really sloppy. It’s visible in my early videos. So I learned it all on my own, no help or professional assistance with this one.

Sa’ad Ahmed/SUM: That’s highly commendable, I must admit. You have also directed your music videos. Did you take any special course for that, or was it the same as your editing skills?

Ady: Same as editing. I didn’t direct all of it. I had help from a lot of quarters, but I didn’t attend any classes. It was all by watching movies and other music videos.

Sa’ad Ahmed/SUM: A self-taught man, indeed. I know it’s a rather silly question to ask any artist… but where do you get your inspiration from?

Ady: It’s all from my heart. My main concern is that I don’t wish to mete out negativity. My works have to be positive. Yeah, there are some sad ones, but those aren’t entirely tragic. There’s still a hint of light and brightness in them. My inspiration comes from… my friends, most of the times. And then some special ones, those come from my girlfriend.                                               

Ady Pradhan performing live.





Sa’ad Ahmed/SUM: You are already a celebrity in your hometown, Darjeeling, India, but who does Ady Pradhan look up to? Who are your favourite rappers?

Ady: Well, none of them have been permanent all the way. They keep on changing, you know? The first one would definitely be my brother who introduced me to rap as a genre. He used to rap in Nepali (Nepal is a country near India). Then there’s Kendrick Lamar, Lil Wayne, 50 Cent, Kanye West, these guys.

Sa’ad Ahmed/SUM: We noticed that your latest video has ‘A Bekalakaar Production’ written over it instead of only your name. Can you elaborate on that?

Ady: Bekalakaar began quite informally, actually. We didn’t know what we were doing until it became corporeal. We came together; a group of friends and started thinking about making more videos. I mean, why stop at one song? Why confine ourselves to music videos only? And so it began. We are currently six of us, three guys and three girls. We’ve jokingly defined ourselves on our social media page as ‘conceived by idle minds with no better thing to do.’ The latest video wouldn’t have been possible at all if not for the ‘Bekalakaar’ team.  They made it happen, all of it.                                                 

Photo Courtesy of Bekalakaaar ~




Sa’ad Ahmed/SUM: That sounds like a great initiative what you’ve started. So what are your plans for the future? Where does Ady Pradhan see himself 5 years down the line?

Ady: On television. When you would see me there and go, “Oh I interviewed this guy!” There’s a long way to go, I know. Have to put in a lot of hard work but will surely get there.

Sa’ad Ahmed/SUM: We believe so, too. S.U.M is grateful to have had you over, Ady. All the best for your future, we certainly expect to see you on the global stage in a few years. You’re always welcome at the Some’n Unique Magazine, LLC!


INTERVIEW: Brandon McKenzie ~ Vocalist/Musician


Brandon McKenzie
Brandon McKenzie

Vocalist ~ Musician

F. Kenneth/S.U.M: First, thanks for granting Some’n Unique an interview, we truly appreciate it. Psychology Major, musician, singer/songwriter… Is there anything you don’t do!? Lol!

Brandon: Lol! I like to keep myself well rounded, so I try to dabble in everything.

F. Kenneth/S.U.M: It’s always good to explore new things as often as possible. So how difficult is it to balance academics, work, and performing?

Brandon: Its actually super hard and I don’t get to perform as much as I’d like. There’s usually about 4 hours of HW a night, plus regular work, and doing the school musical. However, I do my best to upload a weekly video on YouTube so people know I’m still here.

F. Kenneth/S.U.M: That’s quite a schedule. Definitely keep posting videos regularly, social media is a major outlet! You started dabbing in music at very young age… Are your parents musically inclined?

Brandon: My moms always loved singing. She would sing all day when she was home so I guess that’s where I picked up my singing from. She’s always wanted me to be in piano so it was really started with that.

F. Kenneth/S.U.M: Thank you mom! You’ve studied music all your life… Why was “Rent” so pivotal?

Brandon: Growing up you always hear how hard making it in music is. So there was a time where I had pursued music but I strayed from that because I thought it was too hard and unrealistic. . .when I auditioned for RENT I told myself, if I get this lead role, I’ll consider going back to music. . .after each show so many people were awestruck by my performance and kept telling me how amazing I did, and a year later people are still telling me. . .So I guess the fact that I believed in myself and people really loved my performance, gave me hope that I could do this and that this was what I truly loved doing.

F. Kenneth/S.U.M: Wow! You have to believe in yourself and your ability, even if or when no one else does. So, how do you prepare for a performance? Relax? Rehearse endlessly? Meditate?

Brandon: How do I prepare to perform? Well I always get super nervous the day of so, I usually go to my room to practice for a bit and try not to overuse my vocals. Then, I usually remind myself that I’ve been performing for so long but that never works. I guess it’s more of a nervous excitement. My friends are always there to reassure me before my performances so that helps a lot. Quiet time is always the best before a performance.

F. Kenneth/S.U.M: That’s a natural thing. As a writer & entrepreneur, I’ve done a number of interviews including radio, and public speaking engagements, and I still get nervous. Having a support team behind you always helps, as well as a few quiet moments alone.

Tell us how music has changed your life?

Brandon: I’ve always loved creating and helping people. Music helps me express the way I feel. Things I have trouble saying always comes out in the music I write. My favorite thing is when I listen to music that describes everything I’m feeling at a certain moment; it’s like someone understands me lol! It’s like my personal euphoria, I always lose myself in music and I love seeing people lose themselves in the music when I perform—it’s sort of like a therapy. It truly makes me happy and if I can spread the same feeling I get with millions of people, I would be the happiest person on this planet.

F. Kenneth/S.U.M: Your spirit plays a lot into how, and how well an audience, or people in general receives you as well. You seem to have a very positive aura to surrounding you, that obviously touches anyone near you. So what was it like to open for Lee Dewyze?

Brandon: Opening for Lee has to be my 2nd favorite performance. Only because nothing can compare to the first time I ever performed and the excitement. But it was literally out of the blue. I had received an email from the group hosting Lee and they were like, “Hey we think you’re amazing, wanna open for Lee?!”

I mean who would ever say no!? I watched him on American Idol and here I am opening for him. It was my first professional performance they were asking me how I wanted my lighting and my mic situation—I felt like I was already famous. It was also the first time I played an original song for a crowd before so it was pretty amazing! He also signed my guitar and we have a picture up together up on my Instagram.

F. Kenneth/S.U.M: Cool! Sounds like quite an experience. We never know what doors may open for us while in pursuit of our dreams.

With the experience you’ve gained, have you ever considered teaching music?

Brandon: I can’t say I’ve ever thought about teaching music, although, it would be cool. I’ve had people ask me to teach, I just would have no clue how to do it.

Brandon McKenzie backstage
Brandon McKenzie backstage

F. Kenneth/S.U.M: Might be something to look into, it may steer you into your musical career from an angle you least expected. Okay, now tell us something about yourself that we would have never guessed

Brandon: Well, I use this fun fact a lot lol! I was a cheerleader on an episode of the TV Show the “Good Wife”

F. Kenneth/S.U.M: Ok, wow! Definitely didn’t see that one coming! Lol! In addition to performing, you’re also a songwriter, do you write songs for other vocalists?

Brandon: I’ve never written a song for any other artists, hopefully, one day, I’d get a chance to.

F. Kenneth/S.U.M: All in due time. Has any record labels offered you a contract?

Brandon: No I haven’t had any contact with any record labels but I’m working on it, one day.

F. Kenneth/S.U.M: When the time’s right, it’ll happen. What projects are you currently working on?





Brandon: I actually just finished up my first ever Acoustic EP. It’s on my YouTube channel and it’s called “To The Girl of My Dreams”. It took two years I’d say from when I first started writing it to when I had the idea to do the EP about 6 months ago.

F. Kenneth/S.U.M: Congrats! How did you start performing at bars? Ever have any rowdy crowds?

Brandon: I had my first bar performance in September of 2015. I always Google artists and see how they started and so many of them started in bars so I said hey why not so I did a lot of calling and traveling to bars asking if they had open mics and then when I finally got a list I made dates I would go and perform. I can’t say I’ve ever had a whole rowdy crowd but there are always a few people that go above and beyond to express their love. I think for the most part people get so awestruck because they don’t expect the singing voice that comes out but they’ll always give me big smiles and hugs and tell all my friends how amazing I am if they can’t get to me directly lol. I think my YouTube fans are rowdier simply because they can type on a computer lol!

F. Kenneth/S.U.M: Nevermind the “haters”—just keep doing what you’ve been doing—it’s working! You listed some of your musical inspirations include; Maroon 5, One Republic, Justin Bieber & Usher… How has having a diverse influence, helped you as a musician?

Brandon: I think the diverse background helps a lot with my unique sound. It also gives me a leeway when I write music because I have such a broad range of options of how I’d like to write.

F. Kenneth/S.U.M: I can relate. I’m often asked what type of books do I write, and I tell people I write in multiple styles and genres so I won’t be limited to just one thing. Diversity is a good thing.

Ok, you know I have to ask…When can we expect a Brandon McKenzie album?

Brandon: I would love to say within the next two years I’d have a full length album. So fingers crossed. As for right now, to get a taste of whats to come, check out my Acoustic EP on my YouTube channel: bmackishere.

F. Kenneth/S.U.M: Some’n Unique Magazine would like to thank Brandon McKenzie for sitting down with us for this wonderful interview.  Brandon, you’re always welcomed at Some’n Unique Magazine!

S.U.M wishes Brandon much more continued success!

INTERVIEW: Sindian Da’ Goddess; Street Hip-Hop Intellectual



Sindian Da’ Goddess



Men and women, hip hop heads and artists in general, here’s the mega interview the India Hip-Hop game has been waiting for. Formerly of Staten Island, NY… Sindian, the Righteous Hip-Hop Goddess, hailing from southern Virginia.

She’s been in the game for many years, performing, producing and creating intelligent reality rap that is a mixture of street and knowledge of self. This interview goes into the inner-workings of the mindset of this creative artist, who paved the road of future happenings as well as past disclosures. Here is a segment of her thoughts:

“Sindian starting rapping at the age of 12, where her constant battles and cyphers throughout the five boroughs helped her to distinguish her skills: utilizing the streets as a mental tool and/or gain for her music. The same women who as a teen used to memorize the lyrics to her favorite songs as a guide to gain a lyrical structure is now working on her second album; six mix tapes and counting. What may set her apart from the competitive exhaustion of the business and/or industry is her deep thought process and/or methoding; tending to analyze each and every aspect, broadening her awareness. Sindian’s music essentially delivers truth which is what she stands for as an individual, which in return balances the mind-set of her fan base; forming a unity between current fans and future audiences.

Sindian Da' Goddess
Sindian Da’ Goddess

Alright, enough of the wait, here’s the Sindian interview and be forewarned; you might feel a warm sensation of creative hip hop running through your veins. It’s normal vibes from her, get used to it.

K.G./S.U.M: How long have you been in the business of hip hop and did you choose it or did it choose you?

Sindian: I’ve been in the business of hip-hop for almost 16 years now. I started off very young. I would have to say that hip hop chose me in a way and also I chose hip hop. Its all one in the same my path been written.

K.G./S.U.M: What styles influenced you throughout the years in shaping your craft? What artists made you want to create the best songs you could make?

Sindian: A lot of styles influence me my main influence was my upbringing. I’m from Staten island NY, so a lot Wu, Kung Fu flicks, and just growing up having knowledge of self. Jazz has n still is a heavy influence as well as many genres. I look to many sources to get inspired n perfect my craft from.

K.G./S.U.M: You hear people talking about what’s new with hip-hop and that the game is struggling with talent what says you to all of this? What do you believe should be done if any to make hip hop more creative and thought provoking?

Sindian: I don’t mind the change everything changes. Evolves it’s all a process. I have some new artists I like and I always love to see what youth has to bring to table and what it is they want to talk about. I believe it is more creative artists are stepping out the box and expressing themselves in many ways. I don’t believe the game is struggling with new talent I think it’s just more artists are taking a Indie route.

K.G./S.U.M: Do you believe that sexism played a role in how people view women hip hop artist today? If so what do you believe is the root cause of this and what symptoms do people confused with being the root cause of such a viewpoint?

Sindian: I think everything in the past n present has somewhat been sexist. There has always been a struggle of balance between the feminine and masculine energy. The female energy has been suppressed for so long and that is why u see more of expressive free females in the game now. Some may mistaken it as feminism or rage but in any form art the typical ego of the artist is not meant to be nice all the time or to fit someones standards beliefs or morals. That’s goes with anything though some are accept I’ve of that energy and some still want to have control over it. I say let it flourish maybe the world be a better place.

Sindian's chillin'
Sindian’s chillin’


Intelligent Diva

K.G./S.U.M: Focusing back to you what new projects are you working on? What are you favor themes to create and what preparation do you go through in creating your songs?

Sindian: I’m more focused on learning more about the arts reading watching more films etc as I get older. My creative process has change a lot. As my music is more of scripted plot that I can revise in many ways. Being that I just started producing doing graphics filming etc. My process is more stretch out. I’m a perfectionist so I’m always open to learning new things and applying it to my craft. My goal is though is to get some young female artists under my wing and help them achieve their dreams. I would love to executive produce a project. I’m currently working on my project “SINA” produced by AA Rashid and myself, we are at the point of just making it perfect. So soon come I’m saying summer 2016 is the goal. I’m also working on production for other artists and hopefully I will get my clothing line up and running.



Facebook     ~     iTunes     ~     Youtube     ~     Google+



“Chilly” Album

K.G./S.U.M: Your music to some has been known as street, conscious hip hop with an edge of rough and intellectualism. Is this a true assessment of you and if not what is? If so how did you grow into this role of an artist?

Sindian: All of that is true some may say I more of one thing or the other. But that’s the beauty of art it’s open for discussion, critique and opinions. I’m versatile so I like to mix all of my experiences into my work so what may attract someone may not the next person or they may be attracted to something else about me. I don’t see it as a role I see it as my calling and whomever may needed to hear some Sindian on a specific day to get through something or to get hype or lit or to fuck their partner too or to hear a story they can relate to that’s what it’s for. Just living, healing and having experiences has grown me into the artist I am today.

K.G./S.U.M: Last question how did you come up with your name “Sindian?” What is the meaning if any behind such a name?

Sindian: Sindian was a name actually given to me by someone I have looked up to for years. Sindian is a village in Senegal, also it’s a district in Taiwan the republic of China Also spelled “Xindian”. When we came up with the name the fact I’m native played into it “Indian” and then we also wanted to play off the word “Sin” I can break it down for days but that’s enough for now. My music explains it more than me talking. Sindian is hip hop art science and culture.
I hope everyone enjoyed Sindian interview and below are links to her music and her facebook that also includes additional downloadable music and her clothing line. Support and enjoy great hip hop and thanks again for taking to time to think outside of the norm.

God Said Let There Be Right
God Said Let There Be Right

S.U.M would like to sincerely thank Sindian for granting us an excellent opportunity.  We wish you continued success and blessings.  You’re always welcomed back!